Mavice launched one of its most sophisticated applications for Ford Motor Company ever: a dynamic towing and payload calculator in June 2022. This product answers the age-old consumer dilemma, “What powertrain, build, and truck model fits my towing and hauling needs?” Previously, choosing the correct combination of truck build parameters…
Category: Work
Mavice partnered with Ford Motor Company to launch a redesigned vehicle homepage for the all-new, electric, 2022 Ford F-150 Lightning truck. The mission was to execute a content-rich, clean experience that evokes an informative, yet emotional, response to the newest and most innovative member of the Ford portfolio. The release…
Problem Ford needed to change the back-end vehicle data configuration engine and services to handle current and future business needs. The vehicle data configuration engine populates product-correct vehicle data and pricing information to downstream marketing properties. This change impacted the entire Tier 1 consumer-facing application portfolio which would need to…
In 6 months, Mavice concepted, architected, prototyped, user-tested, developed, QAed and deployed this industry leading AEM Brand Site experience.
In 12 months, Mavice concepted, designed, architected, prototyped, user-tested, developed, QAed and deployed this industry-leading AEM and AngularJS Build and Price solution across all Ford nameplates and segments, including commercial.
YP engaged us to completely reimagine their website from the ground up. Initial CT rates increased by 42%!
A custom CMS within AEM to support a Global content syndication strategy for Ford.
Improved customer experience and maintenance for Ford’s need-based showroom with completely data-driven UI.
Mavice developed components that can be reused across applications and locations, simplifying authoring across multiple brands.
Turn recognition into a game! Our Hi5 app makes it easy and fun to build and maintain a positive company culture, increase employee satisfaction and reduce turnover.