Mavice partnered with Ford Motor Company to launch a redesigned vehicle homepage for the all-new, electric, 2022 Ford F-150 Lightning truck. The mission was to execute a content-rich, clean experience that evokes an informative, yet emotional, response to the newest and most innovative member of the Ford portfolio. The release features 14 new AEM components that support customizable parallax animations. The new page template, along with its components, are developed using new technology and methodologies – and yet are compatible with the existing Ford brandsite architecture and pages. This intense content-in-motion product was concepted in five weeks and delivered in only six weeks with no major consumer-facing defects. This vehicle homepage is seen as the first release of a broader Reimagine rollout, and lays the foundation for future iterations of the vehicle experience and architecture.
